This fall, Pureology will be launching its new Fresh Approach, Dry Shampoo and Conditioner for color-treated hair. One of the leading causes for color fading is water abrasion, which can occur in a pool or even in your own shower. Pureology’s new line aims to combat this problem and extend the life of your hair color with a no-rinse cleansing collection that includes a dry shampoo and conditioner. When used twice a week in place of water cleansing for 10 weeks, the combo was shown to reduce color-stripping water abrasion by 40%, and extend hair color power by up to 4 weeks.
The unique, mineral-infused formula features the company’s proprietary AntiFade Complex® to refresh color-treated hair while Orange Oil adds a radiant, low-mattifying finish.
Both the shampoo and condition treatment will be available October 2013 in salons nationwide for $24 each. Please visit Pureology.com to learn more and find a salon near you.
Post by Jolevette
On September 6th, BASIC Hair operated a Pop Up Hair salon as a part of Fro Fashion Week. This first time extravaganza focused solely on the beauty and style of all natural hair. Curly, kinky, wavy – every curl type was welcome! I decided to try the BASIC all natural hair service. BASIC, prides itself on its BASIC boost treatment that not only smoothes your hair when wanting to wear it straight, but also can define your curl.
My hair was treated with a “Boost”, which consists of Boost Sulfate Free Shampoo and Boost Rapid Conditioner. If you have a lot of products build up in your hair, use a clarifying shampoo beforehand and followed by the Boost Shampoo and Conditioner. My hair was the softest it has even been after this wash. The leave-in conditioner was applied and my hair then sectioned. The hair stylist, Dawn, then proceeded to add the curl defining gel to each section (not a lot, literally a dime piece), and then double strand braid my hair and then I was sent to it under the drier.
At this point I had two options, unravel the braids or continue to let the hair air dry.
I chose the latter. I returned the next day to have loosen the braids and the result; soft, bouncy and defined curls! I couldn’t believe it when I saw myself in the mirror.
The main idea behind this line is keeping your hair natural whether you choose to wear it straight or curly. The Boost treatment will help your hair get healthy, retain and add vital protein to your hair and give your tresses a lustrous look after every wash and style. But, not only does this product aim to make your hair fabulous, the Herbaceous Oil works in your hair to add shine and penetrate to add nutrients to your hair; it can also be used as a body oil. I tried a dab on my hands and it did not sit on my skin like most body oils so, after a few seconds of massaging into my hand, it disappeared leaving my hand silky and smooth. The key to this lightweight miracle is the essential oils used that do not sit; these oils are the oils that penetrate the skin in order to do its job!
I had a great experience and the staff were friendly and full of Southern Hospitality! I will definitely be adding the Boost treatment to my hair care regiment! For further information, check out the BASIC Hair Care website to locate a BASIC style expert near you.
FTC Disclosure: Services were provided gratis
Mexican designer Paola Hernández presented her Spring 2014 Collection titled “Singularity,” at Chelsea art space Churner and Churner Gallery during New York Fashion Week. The collection portrays the notion of Singularity with pleats that represent the unfolding of the spark in each of our hearts.
To complement the fashions, the hair of the models were made sleek but also featured an unexpected twist of a tight, center braid, creating a strong, yet feminine look.
“Paolas’ collection this season has strong shapes but have a beautiful fluid movement so I wanted the hair to reflect that with the strength of the braid and soft flow of shin, silky, straight hair,” said Jenny Balding, Cutler Salon Stylist & Redken Grooming & Styling Expert. “This look can be worn really at any time but it’s a fantastic alternative to wearing your hair down for an evening look.”
Here’s how you can get the look, and watch the video below to see exactly what Jenny did to achieve the bold hair style.
•Blow dry very straight with Redken align 12 protective straightening lotion
•Section a mohawk section of 2″ width coming into a point at the nape.
•Apply Redken align 12 protective straightening lotion again to this section as it will help hold the braid. Reverse braid from the hairline right down to the nape and secure with small band.
•Finish with Cutler Flyaway Stick on stray hairs to keep the look polished.
Not sure how to wear your hair for your next hot date, or casual outing with friends? Then look no further than the new how-to tutorials by Redken, featuring everything from updos to pin straight hair. The great thing about the tutorials is that each model in the videos styles their hair themselves, without any assistance, showing you don’t need a professional stylist to recreate each look.
Click here to view the videos and learn professional tips, trick and techniques so that every day is a good hair day.
On Thursday, January 31st, I had the opportunity to attend an event to learn more about Reviving Red, a new hair care line developed by Pureology for red and copper color-treated hair. People with red hair often contend with fading and color bleeding; this hair care line makes it possible for red and copper treated hair to last up to 30 washes. The system includes a unique blend of oils to nourish, illuminate, and protect the hair from free radical aggressors. Reviving Red also delivers lycopene, a powerful antioxidant found in tomatoes and other red fruits, to help prevent color bleeding. The line includes a shampoo, conditioner, Caring Oil, and most notably, a color-depositing conditioning treatment. To learn more about the Reviving Red hair care line, please click here.
On Tuesday, October 9th, I had the opportunity to visit Redken’s New York City Headquarters to learn more about Curvaceous, a new hair care and styling line specially formulated for loose waves to curly hair. The products employ cutting edge technology such as sugar crystals and moringa oil to restore curly’s hear vitality and reduce frizz by up to 97% for up to three days.
Curvaceous consists of seven different products: Cream Shampoo, Conditioner, Curl Diva nourishing mask, Wind Up reactivating spray, Ringlet perfecting lotion, Full Swirl cream serum, and Wave Ahead texturizing mousse.
As a curly haired girl, I’m excited about the launch of this line. The main product that caught my attention is the conditioner, which can be rinsed out after shampooing, or left in to be blended with other products for extra definition.
The in Full Swirl 2-in-1 cream serum is also a must-have. The swirl formula mixes a serum with a lightweight cream to control frizz and lock-in moisture.
Not sure which products in the line would be right for you? There’s an app for that. Using Redken’s Style Station app, customers and stylists are able to receive a customized regimen after making a number of selections about hair ringlets, including hair type and curl pattern. By simply touching the screen on an iPad or iPhone, hair literally moves and bounces off the screen as you make your selections, creating the ultimate interactive experience. The system is able to create up to 180 regimens, customized for every type of curl and wave, using Curvaceous’ unique mix of products.
Today, I’m going to divulge her secret for soft, shiny hair. We all know the benefits of eating eggs. They are rich in protein, vitamins and biton, and usually people eat them. Well, not my mom. Since I was a kid I’ve seen her crack open an egg and add it to her hair instead of to the frying pan. The same essential vitamins and nutrients found in eggs that are good for your body, are also good for your hair. Eggs strengthen hair follicles, and some serious shine. Here are the steps:
1. Before shampooing hair, beat an egg in a bowl and set aside.
2. Shampoo hair normally.
3. In place of conditioner, massage the egg mix onto the hair and scalp and leave on for 15 minutes
4. Rinse the egg out with COOL water (Caution: make sure you do not use hot water to rinse the egg out, or it will scramble in your hair).
5. Optional: Shampoo hair again to rinse the smell out of your hair
6. Style as usual.
I don’t know about you, but we women (and some men) often use tons of electrical appliances to keep our hair looking its best.
Whether it’s a blow dryer or hair iron, we own tons of gadgets with long, tangled cords that can only be used when plugged into an outlet. On top of that, in order to use these tools we require the outlet to be near a mirror. Then, once our styling is over, the tools are returned to the clutter of other products creating a potential fire hazard.
Momtrepreneur and Inventor Marcy McKenna, has invented a product that solves all of the above issues. It’s called the The Style & Go™ Hair Care Valet, and is a mounted cabinet that neatly stores hair care appliances and products. McKenna beat out thousands of contestants in Kelly Ripa’s TLC series, Homemade Millionaire, which follows aspiring female entrepreneurs in their quest to land a lucrative deal with mega-giant retailer, HSN.
The Style & Go™ is a unique product, and there is nothing else like it in the market. In addition to offering a clutter-free way to store appliances, the sleek design comes with a built-in power cord, electrical outlets, and features mirrors on both the exterior and interior cabinet door for multi-side viewing while styling.
I am a huge fan of products that can my aid in making my beauty routine hassle-free, so I think this is an awesome product. After I straighten my hair in the morning, I put my warm iron away and hope that when I return home, my house hasn’t burned down. With the Style & Go™, there is no need to wait for your appliances to cool down. You can set your hair appliances in the cabinet right after you use it, shut the door, and leave.
Style & Go™ is set to make its HSN debut on July 25th, so be sure to tune in on the following days:
For more information go to marcymckenna.com.
Yesterday I attended the press preview event for Redken’s new Semi-Permanent Smooth Lock in-salon service and retail line. This innovative new salon service and at-home regimen will be launching in early July, just in time for the summer when hair is most vulnerable to frizz. Whether hair is straight or curly, the 2-step heat-activated service is able to smooth strands, for a frizz-free result that lasts up to 10 shampoos and cuts styling time almost in half. Smooth Lock is not a straightening system; instead, it temporarily relaxes hair using a combination of heat fuse complex, almond oil and Interlock Protein Network (technology that delivers proteins to repair hair from the inside out). The result is silky smooth, manageable hair that’s easy to style.
This system is perfect for anyone who doesn’t want to spend a laborious amount of time damaging their hair with hot styling tools in an effort to eliminate frizz. I’m excited about this service because I spend hours straightening my naturally curly hair, and as soon as I go outside, my perfectly polished locks channel their inner Diana Ross and I’m back to square one. Since, the heat fuse complex creates a protective barrier against humidity, I won’t have to worry about this problem anymore (I love you Diana, but I can’t rock an afro of curls at work!).
The Semi-Permanent Smooth Look Technique is not just valuable to people like me who want to smooth out their curls; it is also useful for women who wish to have curly or wavy hair. There are currently four different service options offered: The Ultra Straight Technique, The Curl Refining Technique, The Smooth Wave Technique, and an Express Smooth Service. The entire smoothing process takes about 45 minutes, and can be performed very 3 to 6 weeks.
Relaxed tresses can be maintained at home with The Smooth Lock retail line, which features heat-activated formulas, including Heat-Glide leave-in protective smoother, which reduces frizz by 92% and lasts up to 48 hours. The products can be used alone, or in combination with the in-salon service, and range in price from $15-$17.
Click here to locate a Redken salon near you»
Sometimes all you need to dress up an outfit is a fabulous hair accessory. However, just because Sara Jessica Parker can pull off wearing an over-the-top peacock hair piece, that doesn’t mean everyone else can. Hair accessories add a little extra something that can beautify an otherwise dull outfit, but the trick is to not overdo it. The wrong kind of hair bling can make you look like something out of a Lady Gaga video. But, when worn correctly, stylish and elegant hair accessories can enhance how fabulous you already look, and are a trendy way to show off your personality. See below for some classy hair pieces sure to add a little glamour to your style.