Let’s recap shall we?
I literally once has a makeup artist say to me, “You have that ‘special’ kind of skin tone, no one has quite perfected yet.”
So, I was excited to learn that MAKE UP FOR EVER commissioned a study from The NPD Group to find out why so many women have a hard time finding the right foundation shade.
Here are some key findings from the survey:
- 73% of women say finding the right foundation is challenging (with over 500 foundation products on the market it’s not surprising women are overwhelmed!)
- 72% of women DO NOT change their foundation seasonally (even though skin shade can change up to 4-5 times a year)
- 62% of women had difficulty applying foundation
- 54% of women say finding the right shade is the most difficult
In order to help women solve their foundation challenges, MAKE UP FOR EVER will be hosting more than 100 FREE Foundation Nation events at SEPHORA stores and MAKE UP FOR EVER Boutiques in the U.S. and Canada from September 20th – October 5th. During free 15-minute one-on-one sessions, attendees will have their biggest foundation issues addressed, get perfectly matched with the correct shade, and taught proper application techniques. Makeup artists will do one half of the client’s face, and then have the client do the other half so that they can learn how to do it on their own – a teaching technique currently taught in the brand’s makeup schools across the county.
For full event listings and details click here.
I’ll admit it, I own a cluster of beauty products that I haven’t the slightest idea what to do with. If it comes is shiny packaging or has sparkles, I must have it; but, the problem is, once I do add it to the overflowing avalanche of beauty products I own, it goes unused since I don’t know how to use it properly. So, I was super excited to learn that MAKE UP FOR EVER is launching its first-ever mobile tour, where professional make-up artists will take a look inside consumer’s bags and teach them how to use all the products they currently own, regardless of the brand. They will also perform a beauty overhaul to get rid of products that aren’t right for the individual.
Starting today, January 23rd, consumers can book 30 minute one-on-one make up bag evaluations inside the Make Up School online at www.facebook.com/MAKEUPFOREVERUSA. Sessions are available from 12:00pm – 8:00pm on Saturday and 11:00am – 7:00pm on Sunday.
What you get:
*30 minute one-on-one make up bag evaluations inside the Make Up School
*Hands-on lesson explaining how to apply makeup
*A custom face chart detailing how to use your products
*A list of any additional products recommended by the artist
*A professional photographer will also be on-site to capture each client’s “after” look, which will be uploaded to an album on the MAKE UP FOR EVER USA Facebook page.
*The opportunity to purchase a limited edition Remix Make Up Bag by Christina Ricci for MAKE UP FOR EVER. The bag retails for $30, or $45 with a Pro Finish Multi-Use Compact Foundation (a $66 value).
The initiative is part of the Make Up Bag Remix concept and will travel to the following cities in early 2013:
· Los Angeles, CA: February 1st – 3rd
· San Francisco, CA: February 9th – 10th
· Las Vegas, NV: February 16th – 17th
· Dallas, TX: February 23rd – 24th
· Miami, FL: March 2nd – 3rd
· New York, NY: March 9th – 10th
· Boston, MA: March 23rd – 24th
· Chicago, IL: April 6th – 7th
· Toronto, ON: April 13th – 14th
Additionally, MAKE UP FOR EVER will have make up stations dedicated to quick lip and complexion touch ups featuring Pro Finish, the brand’s innovative new multi-use compact foundation. My review of the foundation will be posted next week, so stay tuned.