Ever wondered what it would be like to wake up like a Kardashian? Well, wonder no more, because starting this April you will be able to twist and turn underneath the velvety soft sheets of the Kardashian’s new home collection, available exclusively at Sears. In addition to bedding, the collection also includes a home décor and bath line, with all the trimmings you would expect from the three sisters famous for their bling and fervent love of leopard print.
I’ll admit to being somewhat leery and skeptical when arriving to the event to preview the Kardashian Kollection Summer/Fall 2012 & Home Collection, held at The Setai hotel in the heart of Midtown Manhattan. As I walked through the doors I was expecting to see their faces imprinted on a comforter, or flashy “KK” logos plastered on every item asserting their reign. But, surprisingly this wasn’t the case, as I shockingly peered over high-quality, elegant and chic designs. In fact, the brazen KK logo I was expecting to see was unobtrusive, and virtually nowhere to be found unless you picked up an item and squinted at the attached tag. For some reason, this makes me take the line more seriously that I did before arriving at The Setai. It’s easy to brand something with a logo and hope people will but it because of who you are, but when you allow the piece to speak for itself, there is an authenticity to the product that shows that this collection is more than just a name, it’s a lifestyle, and I like it.