Beauty brand Kiehl’s Since 1851, has skeletons in their closet. Well, okay, they don’t actually hide them in their closet, but skeletons are on display inside Kiehl’s thirteen New York metro area stores from June 2 through July 14th. The skeletons are a public art installation in celebration of the brand’s newest global program Meet Mr. Bones, a philanthropic partnership with celebrity influencers from all genres including Alicia Keys and Padma Lakshmi, who designed their own Mr. Bones for each store. For their participation in the project, $200,000 will be donated to organizations supporting Children, the Environment, and HIV/AIDS causes worldwide. At the end of 2012, each of the Mr. Bones created by their celebrity masterminds will be auctioned off to further benefit each charity.
Where did Mr. Bones come from? Mr. Bones, a life-sized teaching skeleton, became the brand’s mascot when founding family member, Aaron Morseduring, used an actual human skeleton to educate patients on various ailments and how Kiehl’s pharmaceutical remedies would help them. Now, Mr. Bones is a permanent member of the Kiehl’s family.
Get in on the action, by visiting a Kiehl’s store near you, where you will have the opportunity to instantly win prizes if you participate in a complimentary skin care consultation, 20-minute facial, or make a purchase. You can also tweet to win by tweeting your “check in” at Kiehl’s or photo of Mr. Bones from any retail store to @KiehlsNYC and include #MrBones and #KiehlsGives.
Prizes include Kiehl’s gift cards (valued from $25 to $500), full-size Kiehl’s products, T-shirts, and a dermatologist visit with Kiehl’s consulting dermatologist Dr. Adam Geyer. In a game of chance, guests will get to choose a Kiehl’s packette sample from a variety of choices. A total of 206 prizes will be given away – apparently that’s how many bones are in the human skeleton. Who knew?
If you can’t make it to NYC to meet Mr. Bones, you can head on over to Kiehl’s interactive Facebook page to design your own skeleton, while learning more about each celebrity partner and entering to win cool prizes. The skeleton you create can be saved to the Kiehl’s gallery and shared on your Facebook page – now that will make a cool profile photo.