On Tuesday, October 9th, I had the opportunity to visit Redken’s New York City Headquarters to learn more about Curvaceous, a new hair care and styling line specially formulated for loose waves to curly hair. The products employ cutting edge technology such as sugar crystals and moringa oil to restore curly’s hear vitality and reduce frizz by up to 97% for up to three days.
Curvaceous consists of seven different products: Cream Shampoo, Conditioner, Curl Diva nourishing mask, Wind Up reactivating spray, Ringlet perfecting lotion, Full Swirl cream serum, and Wave Ahead texturizing mousse.
As a curly haired girl, I’m excited about the launch of this line. The main product that caught my attention is the conditioner, which can be rinsed out after shampooing, or left in to be blended with other products for extra definition.
The in Full Swirl 2-in-1 cream serum is also a must-have. The swirl formula mixes a serum with a lightweight cream to control frizz and lock-in moisture.
Not sure which products in the line would be right for you? There’s an app for that. Using Redken’s Style Station app, customers and stylists are able to receive a customized regimen after making a number of selections about hair ringlets, including hair type and curl pattern. By simply touching the screen on an iPad or iPhone, hair literally moves and bounces off the screen as you make your selections, creating the ultimate interactive experience. The system is able to create up to 180 regimens, customized for every type of curl and wave, using Curvaceous’ unique mix of products.