MAKE UP FOR EVER LAUNCHES MOBILE MAKE UP SCHOOL
I’ll admit it, I own a cluster of beauty products that I haven’t the slightest idea what to do with. If it comes is shiny packaging or has sparkles, I must have it; but, the problem is, once I do add it to the overflowing avalanche of beauty products I own, it goes unused since I don’t know how to use it properly. So, I was super excited to learn that MAKE UP FOR EVER is launching its first-ever mobile tour, where professional make-up artists will take a look inside consumer’s bags and teach them how to use all the products they currently own, regardless of the brand. They will also perform a beauty overhaul to get rid of products that aren’t right for the individual.
Starting today, January 23rd, consumers can book 30 minute one-on-one make up bag evaluations inside the Make Up School online at www.facebook.com/MAKEUPFOREVERUSA. Sessions are available from 12:00pm – 8:00pm on Saturday and 11:00am – 7:00pm on Sunday.
What you get:
*30 minute one-on-one make up bag evaluations inside the Make Up School
*Hands-on lesson explaining how to apply makeup
*A custom face chart detailing how to use your products
*A list of any additional products recommended by the artist
*A professional photographer will also be on-site to capture each client’s “after” look, which will be uploaded to an album on the MAKE UP FOR EVER USA Facebook page.
*The opportunity to purchase a limited edition Remix Make Up Bag by Christina Ricci for MAKE UP FOR EVER. The bag retails for $30, or $45 with a Pro Finish Multi-Use Compact Foundation (a $66 value).
The initiative is part of the Make Up Bag Remix concept and will travel to the following cities in early 2013:
· Los Angeles, CA: February 1st – 3rd
· San Francisco, CA: February 9th – 10th
· Las Vegas, NV: February 16th – 17th
· Dallas, TX: February 23rd – 24th
· Miami, FL: March 2nd – 3rd
· New York, NY: March 9th – 10th
· Boston, MA: March 23rd – 24th
· Chicago, IL: April 6th – 7th
· Toronto, ON: April 13th – 14th
Additionally, MAKE UP FOR EVER will have make up stations dedicated to quick lip and complexion touch ups featuring Pro Finish, the brand’s innovative new multi-use compact foundation. My review of the foundation will be posted next week, so stay tuned.