On Thursday, January 31st, I had the opportunity to attend an event to learn more about Reviving Red, a new hair care line developed by Pureology for red and copper color-treated hair. People with red hair often contend with fading and color bleeding; this hair care line makes it possible for red and copper treated hair to last up to 30 washes. The system includes a unique blend of oils to nourish, illuminate, and protect the hair from free radical aggressors. Reviving Red also delivers lycopene, a powerful antioxidant found in tomatoes and other red fruits, to help prevent color bleeding. The line includes a shampoo, conditioner, Caring Oil, and most notably, a color-depositing conditioning treatment. To learn more about the Reviving Red hair care line, please click here.