This year, Mother’s Day is May 12th, and Wet n’ Wild beauty is celebrating by collaborating with the Noreen Fraser Foundation (NFF), a nonprofit organization dedicated to raising funds and awareness of women’s cancer research and the importance of early detection. Through the Extraordinary #MOMents campaign, individuals can post a photo of their mom on Wet n’ Wild’s Facebook page with a special memory of what makes her amazing. For each #MOMent shared, Wet n’ Wild will donate $1 to NFF to support women’s cancer research.
Entries will be evaluated by a panel of influential judges including: Entertainment Tonight’s Brooke Anderson; Variety Magazine Publisher, Michelle Sobrino; Stella & Dot CEO, Jessica Herrin; Owner of Pur-lisse, Jennifer Yen; and, Celebrity make-up artist, Amy Rittiner. The winner and their mom will each receive a year supply of Wet n’ Wild makeup and a $100 Walgreens shopping spree. Two runners-up will receive Wet n’ Wild gift packages worth $100, and $25 Walgreens gift cards.
The campaign will run from May 1st through Mother’s Day, May 12th, 2013. Enter now here»