BEAUTY WEEKLY DIGEST: New Social Media Apps Ask You to Pucker Up & Steal Makeup Looks

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In the words of Soulja Boy, “Kiss Me Thru The Phone.” Beauty brand Shiseido recently launched its new Rouge Rouge Kiss Me digital app, which asks you to make out with your phone. Yes, you heard right, just give your phone a smooch and the app is triggered. Here’s how it works: one person visits the site and puts in who they want to kiss and the recipient receives a message. When both people arrive on the site, they are able to select a shade of Rouge Rouge they want their lips to appear in for the big moment. Once they kiss their screens, the two lipstick marks are captured together on-screen and a GIF can be created to share across social media, email or text messages. The app is a promotion in conjunction with the global launch of its 16-color Rouge Rouge lipstick. Interested visit rougerougekissme-shiseido.com to start kissing away.

Shazam for beauty. Make-up brand Rimmel launched its “Get The Look” app, providing users the ability to replicate the looks of just about anyone, from their favorite celebrity to the person they sat next to in the park, by simply using their cell phone. Forbes calls it a “Shazam for beauty.” It uses fancy tracking to detect the makeup on the faces of just about anyone and then color-matches it with makeup Rimmel offers. Once the look is captured the app created an augmented mirror that allows the individual to see what the makeup would look like on themselves before heading over to a website where they can purchase it themselves. The app is currently available in the U.K. as of July 1st and will be released in the U.S. this September.

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