Serena Williams’ Racy New #DoItForYourself Ad Campaign

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Tennis star Serena Williams is featured in a new video campaign called “Do It For Yourself” as part of a social media campaign to promote Australian intimates brand Berlei. The brand is the only bra the athlete reportedly wears for training and competition. The campaign, which will feature a series of digital content pieces, aims to provides an intimate insight into Serena and her thoughts. In the first video of the series she channels the famous Flashdance movie as she dances to Billy Idol’s “Dancing With Myself,” wearing lingerie and legwarmers. Watch one of the videos below.

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