Storybook Cosmetics: Makeup Inspired By Fairytales

Once upon a time…there isn’t a girl out there who’s heard those magical words without remembering their favorite childhood stories and drifting their imagination off into a fantasy land where anything is possible. Storybook Cosmetics is aiming to combine most women’s two loves: makeup and childhood stories. The new line features magical and mystical cosmetics…

K-Beauty Trend Alert: Wine-Infused Makeup

From snail masks to tattoo lipsticks, the Korean beauty market has brought us exciting, and sometimes scary innovations that make us at the very least, intrigued. Korean brands are known for their creativity and whimsical packaging and beauty brand Labiotte is no exception. The company has an assortment of eye and lip products that contain…

A visit to Blushington & The Peel Bar by BeautyRx

A few months ago, I treated my sister to a chemical peel for her birthday. I wanted to take her a place where she could get it done quickly and inexpensively, but still feel pampered and girly. I discovered a little talked about gem in the city, Blushington Makeup & Beauty Lounge. Tucked inside the…

CoverGirl’s New Face: Muslim Beauty Vlogger Nura Afia

CoverGirl has announced that Muslim beauty vlogger Nura Afia will be its latest brand ambassador and the face of its new So Lashy! BlastPro Mascara. She is one of the first hijab-wearing woman to star in a nationwide campaign for a mainstream cosmetics brand in the US. The campaign, which aims to promote inclusive beauty,…

Brand to Watch: Thrive Causemetics

When Karissa Bodnar lost her friend to cancer, she realized the need for a makeup line that would be gentle enough for cancer patients to use so they could still feel empowered. She founded Thrive Causemetics, a line of high-performance toxin-free cosmetics with skin-loving properties that all women, regardless of their medical circumstances, can use…

Product Review & Makeup Look: Doucce Cosmetics

I recently received a gift from a friend of a new high-quality cosmetics line that features stylish colors and sleek packaging. The line, Doucce, isn’t very well known yet, but I predict that this will be one of the top makeup brands next year. This past week I created a makeup look using products I…

L’Oréal Brazil Creates Makeup Guide for Visually Impaired

L’Oréal Brazil has created makeup up tutorials for its Maybelline New York brand to help sight-impaired women to feel more confident and beautiful. The content offers information on what a particular product is, followed by how to use it. Tutorials include primers, foundation, eye makeup and skin care. All content is narrated by a female…

Men in Cosmetics Campaigns. How do You Feel About It?

Typically, when a brand comes out with a new beauty product you would usually see the image of a very attractive female with flawless skin, wearing a gorgeous lip shade and beckoning you with seductive eyes. “You need this product if you want to look like me,” she would say to you through the ad…

Get the Look: Jessica Alba’s 1950’s Americana inspired makeup

Jessica Alba attended Valentino’s Spring/Sumner 2017 show during Paris Fashion Week touting a gorgeous red lip that matched her lace red skirt, which she paired with an oversized button-down blouse. Her sultry makeup look was the creation of Daniel Martin, Honest Beauty Creative Color Consultant. Here’s how you can recreate her look: Eyes: Use the…

Your Next Favorite Makeup Brand & Product Review: Votre Vu

Votre Vu. Just the name of this brand alone transports me to France where I envision myself with freshly manicured nails eating a toasted croissant with an accordion playing in the background. But, I digress. Votre Vu is a brand I stumbled upon when I attended Cosmoprof North America’s annual tradeshow. The brand creates skin…

In NYC? Attend A Free Event with Celebrity MUA & Gucci Cosmetics

Celebrity Makeup Artist, Aaron Smith Henrikson will be revealing the new Gucci Cosmetics Fall/Winter 2016 Color Collection and providing makeup consultations at Saks Fifth Avenue NYC this Saturday, September 24th! Aaron has worked with icon Pat McGrath for over a decade, and recently worked with top celebrities including Madonna, Cara Delevigne and Karlie Kloss. You…

Is Orange Eyeshadow the Next Big Makeup Trend?

London Fashion Week kicked off on September 16th and during the first couple of days of the shows, we noticed a trend: orange eyeshadow. Whether applied as a soft accent or dramatic eye, check out some of the makeup looks that has us asking, is orange the new black? If you love the look, try…