Fashion, Beauty, and the pursuit of everything Fabulous.

Social Awareness

Beautiful Ways To Support Breast Cancer Awareness

Clinique Great Skin, Great Cause Breast Cancer Awareness Dramatically Different Moisturizing Lotion+, $38.00

According to statistics, about 1 in 8 women in the US will be diagnosed with breast cancer at some point. The good news is that if detected early, many women can survive the life-threatening diagnosis. This October marks the return of National Breast Cancer Awareness month – that time of year when you see many brands decorate some of their products in a lovely pale pink hue in order to increase awareness of early detection, prevention and raise money towards finding a cure. Check out the products below to see some of the beauty products you can buy help benefit this great cause, while also looking fab.


Birthday Girl Invites you to Celebrate the Gift of Life

Birthday Girl shirts on display.

On Wednesday, July 9th, 2014, I attended the Celebrate Life! Soirée’ presented by the Birthday Girl and the JED foundation at the Paramount Hotel in midtown Manhattan. Birthday Girl is a birthday apparel and lifestyle brand that was established by Mary J. Blige & her protégé, Starshell, who lost her sister to suicide at the age of 14.  The efforts of Birthday Girl are combined with JED foundation and the Love is Louder movement with the goal of breaking the stigma attached to mental and emotional illness such as depression, anxiety and body image issues.

Birthday Girl World Founder, Starshell

Birthday Girl World Founder, Starshell

The event was held to raise awareness to the mission and programs of Birthday Girl, and the celebrate life movement. Attendees enjoyed cocktails compliments of  Birthday Cake Wines and Ciroc, and had photos taken in an interactive photobooth.

Perhaps most poignant was when Birthday Girl Founder Starshell addressed attendees with the story of her personal tragedy, and encouraged the audience to share their own stories. One by one guests shared emotional anecdotes to a crowd full of strangers about losing loved ones and learning to celebrate life.

Birthday Girl shirts on display.

Birthday Girl shirts on display.

Guests also had the opportunity to shop Birthday Girl apparel available at the event – a portion every sale funds suicide prevention programs. To learn more about the organization click here.


Win a Pair of Louboutins



In order to bring awareness to women’s heart health, Spa Week is hosting its second annual Heart Over Heels Giveaway. The contest, which runs until March 16th, gives entries the opportunity to win a pair of the most recognizable red soles in fashion: a pair of Louboutins. Addionally, one runner-up will receive a variety of beauty products including products from Red Door Spa Professional, Big Sexy Hair, Obsessive Compulsive Cosmetics, and Nailtini. For every entry, the company will make a donation to the American Heart Association. Click here to enter now.

Macy’s Wear Red Sale



According to American Heart Association’s Go Red For Women movement, an estimated 43 million women in the Unites States are affected by cardiovascular disease. To help combat this, Macy’s is hosting a number of ways to raise money and awareness for women’s heart health.

The Wear Red Sale (starts February 5th)
Get an extra 20% off in-store at Macys on select items when you:
1. Wear red to any Macys store
2. Buy a $2 red dress pin at any Macys store (100% of the proceeds of the sale goes to Go Red For Women)
Get an extra 15% online at when you:
3. Shop online using the promo code: RED

The Go Red Shop
Starting February 1st, purchase select red dresses from Macy’s and 10% of the purchase prices of the items will go to Go Red For Women.

Go Red Total Makeover Events
Macy’s will be hosting 8 events across the country on February 7th & 8th. Event attendees receive an event passport to be stamped at heart-healthy stations throughout the store offering access to medical experts, heart-healthy tips on physical activity and nutrition, and more. Find out if an event is happening near you.

Kiehl’s NEW Limited Edition Scents To Combat Child Hunger


kiehelsAs the holidays approach and we prepare to get together with our families to enjoy heaping plates on delicious food, it’s important to remember that not everyone is that fortunate. 16 million (1 out of 5) kids in America are currently living in households without consistent access to adequate food. And, many of these children rely heavily on school supplied meals for nutrition, making the holiday break a strenuous time when they will be without access to free and low-cost school meals.

In an effort to help end child hunger in America, Kiehl’s NYC is partnering with Share Our Strength’s No Kid Hungry Campaign, which works to ensure children in the United States have access to healthy food, every day. 100% of net profits, up to $100,000, from the sales of Kiehel’s new Creme de Corps Soy Milk & Honey Whipped Body Butter will benefit the campaign. For the first time, the body butter will available in two limited edition scents, grapefruit and coriander.

Through the campaign, just $1 can help connect a kid to up to 10 nutritious meals. The product is available for $38.00, so just ONE purchase can connect a kid to up to 380 nutritious meals!

The label art on the bottle was specially designed by Sofie Shore, the 11 year-old daughter of Share Our Strength co-founder, Debbie Shore. Sofie has been an integral part of the organization, traveling extensively with her mother so according to Kiehl’s USA president Chris Salgardo, “it was an easy choice to ask her to design a label to further raise awareness and funds for the cause.”

Creme de Corps Soy Milk & Honey Whipped Body Butter is available in-store and online now. See below for details.

Key Formula Benefits:
• Squalane, Beta-Carotene and Vitamin E nourish skin
• Moisturizes and soothes dry skin
• Ultra light, air-whipped texture
• Sinfully addictive fragrance

  • Creme de Corps Soy Milk & Honey Whipped Body Butter in Grapefruit will be available exclusively at Kiehl’s retail stores and
  • Creme de Corps Soy Milk & Honey Whipped Body Butter in Coriander will be available exclusively through Kiehl’s specialty retail partners, such as Nordstrom.

Is your mom the Best Mom on the Planet? Plus, Enter Planet Fitness Mother’s Day promotion and raise money for The Breast Cancer Research Foundation

Limited Edition Planet Fitness Mother's Day T-Shirt ($10.00). All proceeds from the tee will go directly to BCRF.

Limited Edition Planet Fitness Mother’s Day T-Shirt. All proceeds from the tee will go directly to BCRF.

This week, in honor of Mother’s Day, Planet Fitness is hosting its fourth annual Mother’s Day promotion to raise money for The Breast Cancer Research Foundation (BCRF), an independent not-for-profit organization committed to funding scientific research to achieve prevention and a cure for breast cancer. Now through May 15th, individuals can join Planet Fitness for just $10 down and then lock in membership at $10 a month. For each sign-up, participating locations nationwide will donate the $10 enrollment to BCRF. Since the inception of this promotion three years ago, Planet Fitness has donated more than $1 million to BCRF to support the organization’s important mission of raising money and awareness for breast cancer research.

“In the U.S. alone, unfortunately every 2.3 minutes a woman will be diagnosed with breast cancer — a mother, a daughter, a sister, a friend,” said Myra J. Biblowit, BCRF President. “To implement this program during the Mother’s Day holiday is a great way to make a difference and speak to women across the nation affected by breast cancer at such an alarming rate.”

In addition to this promotion, Planet Fitness is hosting a special “Mom Nom” sweepstakes, where participants can enter for the chance to win a year membership for themselves and a mom of their choice. Once lucky person will be chosen at random. Enter by clicking the image below.


To find a Planet Fitness near you or to join online, visit

Celebrate Earth Day with Kiehl’s Since 1851

Zachary Quinto and Alanis Morissette limited edition label

Zachary Quinto and Alanis Morissette limited edition label

Earth Day is on April 22nd, 2013, and to celebrate, Kiehl’s Since 1851 has partnered with superstars Zachary Quinto and Alanis Morissette to benefit Recycle Across America (RAA), a nonprofit dedicated to delivering society-wide solutions that eliminate public confusion, stimulate the environmental economy and expedite progress. Each celebrity designed a Limited Edition label for Kiehl’s 4.2 oz. Ultra Facial Cream, depicting their vision of social responsibility. The cream will be available in Kiehl’s stores starting April 20, just  in time for Earth Day. One hundred percent of the net proceeds of the cream will benefit RAA, which will use the funds raised to create 65,000 standardized recycling labels and then donate them to K-12 schools nationwide. Through this program, Kiehl’s will also be donating $50,000 to the organization.

Learn more about Alanis Morissette and Zachary Quinto for Earth Day by watcing the video below.

Kiehl’s also has an ongoing in-store recycling program called Recycle and Be Rewarded!.  This program is available only in Kiehl’s free-standing stores nationwide, and allows customers to return their empty Kiehl’s bottles, tubes and jars for recycling, in exchange for product.  Since 2009, Kiehl’s has recycled over 900,000 bottles! Learn more about the program here.


Sephora Gives Back – Values Inside Out Program

Beauty retailer Sephora wants to make a difference in a community near you. Through the launch of a new initiative, Values Inside Out, Sephora’s sale associates were given the opportunity to choose a local nonprofit to help by providing funds, volunteering and raising awareness.

According to Mary Herald, Sephora’s Executive Vice President of Human Resources and Education, said, “At Sephora, our vision for Values Inside Out is to inspire and engage our teams to play a part in making a difference in their communities, and to do so in a way that is completely aligned and integrated with our Values. We know that beauty is both inside and out and we know our teams will feel proud of what they accomplish for their communities and even more so where they work.”

The initiative kicked off on March 23rd at Sephora stores across the country. See which nonprofit is being supported by your local Sephora store here.

Feb 1st is National Wear Red Day®,

The Heart Truth: National Wear Red Day, Friday, February 1, 2013. Get Involved! February 1st will mark National Wear Red Day®, a campaign that encourages everyone to wear red to bring awareness to women’s heart health. Heart disease is the #1 leading cause of death among women, and since the red dress has now become synonymous with heart health, I thought I’d look all over the web to find some of my favorite dresses and hopefully, inspire you to wear red on Friday. Valentine’s Day is right around the corner, so you can recycle your red ensemble for a special date night or anti-Valentine’s Day night out with the girls. Note: Men can participate too by wearing a red tie or shirt.

Ruby Tuesday Red Sequin DressLove it!, $62.00

Ruby Tuesday Red Sequin DressLove it!, $62.00

Sequin and Chiffon Blouson Dress, $39.00

Sequin and Chiffon Blouson Dress, $39.00

American Living Harper Cap-Sleeve Side Ruffle Dress, $50.00

American Living Harper Cap-Sleeve Side Ruffle Dress, $50.00

Tahari Short-Sleeve Lace Dress, $83.40

Tahari Short-Sleeve Lace Dress, $83.40

Cap-sleeve Ponte Dress, $88.00

Cap-sleeve Ponte Dress, $88.00

JAFRA USA Special Holiday Promotion in support of the Beauty Bus Foundation

blue eyeshadow

FTC Disclosure: These products were provided by a pr firm for review.

Over a year ago I posted a story called, Donate the products that make you look good, so you can feel good, which featured a list of organizations that accept beauty product donations. Among the list, I featured the Beauty Bus Foundation, a nonprofit based in Los Angeles that mobilizes volunteers to provide free beauty and grooming services to chronically and terminally ill patients and their caregivers.

This year, JAFRA USA, a skin care and makeup company dedicated to transforming people’s lives through beauty, is partnering with the Beauty Bus Foundation. From October 1 – December 31, 2012, for every High Pigment Eyeshadow and High Pigment Eyeshaow Offer sold, JAFRA will donate $1 to the organization. So far, the company has raised over $57,000 for the Beauty Bus Foundation, but their support doesn’t stop there. JAFAR is also providing their independent consultants as volunteers to help with in-home visits and pop-up salons; and, they have also donated generous amounts of JAFRA signature skin care, beauty and grooming products for the Bags of Beauty program.

I was given the opportunity to test out all four of the High Pigment Eye shadows:





I had to bang the container a few times on the counter to loosen up the product before using it. Then, I poured a small amount into the lid, and used an eye shadow brush to apply the pigments. I only used about one coat for each color, so be careful, a little bit goes a long way. Each color had a good amount of shimmer, which I loved, and it wasn’t overpowering. These eye shadows are great for a dramatic smokey evening eye, but when applied lightly, they can also be worn during the day to make your eyes pop.

The High Pigment Eyeshadows can be purchased online for $12.00, or by contacting your local JAFRA independent consultant. Not only will these rich pigments make you feel beautiful, but every time you bat your lids you can feel good knowing that your purchase helped someone else feel beautiful, too.