Last week beauty brand OGX launched an interesting campaign called “Bad Ass Hair Day” – excuse the language, but this is what it’s called and I have to say the concept of it is ehem, pretty bad ass. The campaign doesn’t believe that there are bad hair days, and instead is aiming to give women permission and encouragement to think of their hair as “bad ass” no matter how it looks, because your hair is what makes you one-of-a-kind beautiful. As part of the campaign users can enter a “Hair or Dare,” contest on Instagram by selecting @ogx_HAIR OR @ogx_DARE and using. If you select “Hair,” you’ll be prompted to show a hair moment and if you chose “Dare,” you’ll have to do something and share it out.
Hair or Dare will be live until Tuesday, May 26th. Each week, a new prize is up for grabs worth $1,250, which will include a Bad Ass OGX Prize (worth $250) and a $1,000 Visa Gift Card.
For more information about Bad Ass Hair Days and to learn how to play Hair or Dare at BadAssHairDay.com.
I recently reinvented my diet. Nothing crazy, I’m not trying to lose weight, but I am trying to eat healthier by eliminating sugars and reducing the amount of carbs in my diet. During this time, I have fallen in love with avocados, the soft green fruit loaded with fiber that is best known for its cardiovascular benefits. But, in addition to being amazing for your health, avocados are great to incorporate into your beauty regimen as the yummy superfood aids in anti-aging, nourishes skin and revitalizes dry, frizzy hair.
If you’re like me and don’t have time to create a DYI avocado treatment, try one of these avocado-infused beauty products.
From left to right (top)
Bella Vado Avocado Bar (Unscented) – $8.00
Burt’s Bees Avocado Butter Pre-Shampoo Hair Treatment – $9.00
Olay 2-in-1 Essential Oils Ribbons Moisturizing Body Wash – Soothing Cucumber & Avocado – $5.99
Last week I attended the 10th Anniversary arty of New Beauty magazine where a variety of different beauty companies were on hand to celebrate the magazine, as well as show off their products to the room filled with beauty experts. Some of the items on display were products that we all may be familiar with, while others are newcomers eager to make their presence known on the beauty scene. Here are a few my top picks for products to watch out for this year.
Real Techniques Bold Metallics Collection – Developed by Youtube sensation Pixiwoo’s Sam and Nic, this new collection of brushes were inspired by luxury. The soft bristles featured tapered tips and are engineered for perfect weight distribution when tipped toward the face while being used. The brushes are available at ulta.com and boots.com.
BeautyDNA – This new subscription box service will deliver a full-sized product to your door every moth customized to your skin needs. Subscribers fill out a detailed Beauty Profile, the system makes a product match, and then the product is shipped directly to you with a detailed report explaining why it was selected specifically for you.
SuperSmile – This professional at-home teeth whitening line has been around since 1987. The system removes tooth stains without bleaches or abrasives, when users follow the 6-minute regimen developed by the company that includes Activating Rods applied to the teeth, brushing with the Whitening Toothpaste and rinsing with its Whitening Pre-Rinse.
Intellishade – This anti-aging tinted moisturizer is available in Original Radiant and a new matte formula and features spf 45 and features one shade that blends in with every skin tone. It’s a multi-tasking product, perfect for women on the go as it is a sunscreen, moisturizer, makeup and ant-aging product in one.
It may not feel like spring, but the season is here, so even if the weather isn’t bright and cheery doesn’t mean you can’t begin decking out your nails in all sorts of colorful shades to celebrate the transition from winter to warmer temperatures. Affordable nail brand Pure Ice has got your nails covered…literally, with its new Sparking Seas collection, feature 3 sparkling new shades to give you the perfect manicure. The new shades include Sea Glass (green), Mer-Magical (pink), and Sparking Seas (blue).
Pure Ice’s Sparkling Seas Collection is available exclusively at Walmart stores nationwide this spring, and retails for $1.99 each.
e.l.f. Cosmetics, well-known for their affordable makeup line of products that are priced for as little as just $1, recently launched a skin care line. Similar to the products in the color cosmetics line, the skin care collection features items at an affordable price point – the most expensive thing in the line is $12! The products are free of parabens, sulfates, and phthalates and aim to deliver a health glow for all skin types.
The e.l.f. Skin Care Collection includes:
e.l.f. Daily Hydration Moisturizer ($8): Achieve a radiant, healthy complexion with this ultra-hydrating daily moisturizer infused with skin-nourishing Jojoba, Aloe, Vitamin E, and Cucumber. The ingredient blend works to soothe, hydrate and protect skin. With lightweight, water-based formula, this moisturizer provides gentle yet effective hydration for even the most sensitive skin, and vanishes into skin without leaving it greasy or shiny. The result is soft, smooth, moisturized skin.
e.l.f. Illuminating Eye Cream ($10): Open your eyes to a new, breakthrough brightening eye cream that hydrates and soothes the eye area while minimizing the appearance of puffiness and dark circles.
e.l.f. Soothing Serum ($12): This lightweight, silky, and hydrating serum helps skin retain moisture for a dewy, radiant glow. Infused with skin-nourishing Jojoba, Aloe, and Vitamin E. Use under moisturizer in the morning and evening after cleansing.
e.l.f. Nourishing Night Cream ($12): Enhance your beauty sleep with this hydrating night cream and wake up to glowing, healthy skin! Infused with skin nourishing Jojoba, Aloe, Vitamin E, and Cucumber to soothe and protect the delicate skin area. Use in the evening after cleansing.
You can scoop up one, or all of the products on www.elfcosmetics.com now.
For a long time, I had a fear of false lashes. My lashes are naturally quite long, but a set of falsies can make my entire look pop. Just check out this photo of me when I went to the Grammy and used falsies for my eye look. One of my best tricks to apply false eyelashes is to use tweezers to maneuver the lash strip quickly to the base of the lid. But, UBU, a beauty tool brand, has a clever little secret weapon, that helps you apply lashes like a pro called the Lash App. It has tiny tongs that easily help glide false lashes in place. Below are their frustration free tips on how you can apply your lashes like a pro:
Step 1: Start by prepping your natural lashes with the Boom Boom Blink, a five star curler that works for all eye shapes and gives an amazing amount of curl.
Step 2: Grab the lashes of your choice and size them according to your eye. We recommend keeping a pair of cosmetic scissors handy like the Snipz to trim away any excess.
Step 3: Next comes the secret weapon – the Lash App! Insert lashes between these tiny tongs with the lash line facing outward, add glue & simply apply to your eye.
These handy tools are available on Amazon.com.
Experts from Olivia Garden, makers of high quality styling tools, kept a close eye on the hair trends making the way down the runway at New York Fashion Week, and in their expert opinion, the major hair trend for Fall 2015 is effortlessly chic. From slicked back ponies to textured hints of wave, Fall 2015 is all about easy, no fuss styling for a natural, carefree look.
Here, the experts from the company share tips and products to achieve the most sought after looks from the runway.
To get that slightly disheveled texture with a bit of bend use the Olivia Garden FingerBrush. The fingers of the brush move independently from each other, unlike other brushes, to hug every part of the scalp creating a very natural “lived-in” result. Let hair air dry or blow dry with brush.
For a simple, yet sleek, ponytail start by using Olivia Garden Ceramic + Ion Pro Vent Paddle Brush with a blow dryer to dry hair flat to the scalp. Once hair is dry, use the tail of the Olivia Garden Style-Up Combo Folding Teasing Brush to create a part down the middle. Then use its mixed bristle brush to smooth hair down and place in pony at the base of the neck. Secure with hair elastic.
Undone Beauty as seen at BCBG and Michael Kors
Chic and easy with a bit of an edge, creating an undone ponytail or bun is all the rage for Fall 2015. Use the Olivia Garden Style-Up Combo Folding Teasing Brush on dry hair to create volume and pull back into a low pony or bun. Then using the tail end of the brush pull out pieces of hair to frame the face. You can go back and tease the loose pieces or bottom of ponytail for a more textured look.
For a sophisticated style with shine and bounce, start by drying hair with a large paddle brush like the Olivia Garden Ceramic + Ion Pro Vent Paddle Brush. Then use a curling iron on the ends of the hair to create a loose curl. Brush out the curls with the same paddle brush to create soft waves. Lastly, use a 100% boar brush, Olivia Garden Divine Care & Style, to smooth out the crown of the head and fly-aways around the face.
For the Opening Ceremony’s Fall/Winter 2015 Show at Cheim & Read in New York City, CND, the global leader in professional nail care, showcased three unique nail designs. The show was presented in a unique art gallery setting, which complemented the inspiration for the nail/fashion collaboration which was inspired by the early works of legendary film director Spike Jonze.
The fashion collection honored Jonze’s photography by highlighting 35-millimeter film through an interplay of collage formats and contact sheets on unconventional mediums. It also featured a select capsule collection honoring storied technology brand Kodak. CND completed the look with two linear nail designs featuring Kodak’s signature color palette and a third look paying homage to one of Jonze’s poignant photographs.
“We were completely captivated by Opening Ceremony’s creative vision for this collection,” said CND Co-founder and Style Director Jan Arnold. “Their colors and concepts tied in perfectly with CND’s Fall 2015 trend story, which celebrates an unexpected clash between gritty street elements and refined details for an intriguing combination of glamour and grunge.”
The nails presented at the Opening Ceremony captured the essence of the collection through a collaborative effort between the elite global artists of the CND Design Lab Team, Opening Ceremony and their design consultant, celebrity nail artist Naomi Yasuda.
The handmade works of art were created with vertical and horizontal striping techniques using VINYLUX® Weekly Polish in an array of heavily pigmented Kodak-inspired colors including red, yellow, blue and purple. A decoupage technique was implemented to lay Jonze’s impactful black and white photography on the nail. Intricate detailing provided the framework for the design, the third bespoke look for the collection.
“The nails that CND designed for us this season in collaboration with Naomi Yasuda were a seamless interpretation of our designs onto the models’ fingertips,” said Opening Ceremony Founder Humberto Leon. “We really wanted this collection to honor Spike’s photography and the technology behind it, and it was exciting to see the art come to life on the nails to complete the story.”
The nail looks created at The Blonds F/W 2015 show were nothing short of extraordinary. CND, the global leader in professional nail care, created 20 unique and theatrical nail designs for the show, which was held at MILK Studios in New York City. As always, CND pushed the boundaries of creativity with powerful visual displays of nail art that enhanced the over-the-top runway fashions. Inspired by dystopian elements of several iconic films, the clothing and nails featured a clash of distressed and refined elements.
“Our ongoing collaboration with The Blonds has become an integral part of CND’s fashion culture – it’s so exciting to get together each season and brainstorm concepts for our nail artistry,” said CND Co-founder and Style Director Jan Arnold. “The Blonds’ aesthetic for this collection correlated perfectly with our Fall 2015 trend story, which is all about the contrast between edgy, almost explosive, design elements and high-end finishes for an overall dark elegance.”
Artists from the CND Design Lab Team handcrafted the nails and their dramatic embellishments with CND® Liquid & Powder and BRISA® Gel. Then, layers of high-shine color were applied using CND® SHELLAC® brand 14+ day nail color and VINYLUX® Weekly Polish, using innovative techniques to create matte suede texture. Accented with gold chrome accessories, textural elements and layering created serious dimension, while couture camouflage in industrial tones were embellished with hand-crafted molten paillettes. The bold 3D designs, which took a total of over 900 combined hours to create, were pierced, draped, laced, torn and burnt, perfectly accessorizing The Blonds’ theatrical collection.
“Once again, Jan and the entire CND team totally blew us away with incredible nail designs to complete the collection. It was amazing to see it all come together on the runway,” said designer Phillipe Blond.
What’s Your #BeautySecret? CVS Beauty Club wants to know, so they are hosting a fun campaign throughout the month of February. Share your #BeautySecret on Twitter this month (tag @CVSBeautyClub) to pay forward your best-kept beauty tips or the secret products you love, and automatically be entered to win $50 CVS/pharmacy gift cards. Looking forward to seeing everyone’s beauty tips!