Event Alert: Celebrate the Launch of Illamasqua at Bloomingdale’s 59th Street


Illamasqua invites you to join Creative Director Alex Box in celebrating the launch of the cult British makeup brand at Bloomingdale’s 59th Street, hosted by Brand Founder Julian Kynaston. Guests will have the rare opportunity to watch Alex Box live at work, recreating some of the most definitive looks from the brand’s history.

Alex Box, Creative Director for Illamasqua, is instrumental in shaping the brand’s captivating imagery and creative vision. A pioneer in experimental beauty, Alex Box continues to make an everlasting impact on the beauty, art and fashion industries. Box is the chosen make-up artist for top designers including Karl Lagerfield, Alexander McQueen and Vivienne Westwood while her celebrity clients include Lady Gaga, Kate Moss and Rosie Huntington-Whitely.

Thursday, October 10, 2013
6:30pm – 8:00pm

1000 Third Avenue at 59th Street
New York, NY 10022
Beauty on 1

NYC: Final Day To Experience Birchbox’s Pop-Up Store

birchbox local

On September 12th, Birchbox launched their very first store in Chelsea Market, and today, September 16th is the final day the pop-up store will be open from 10am-8pm. Customers can stop at the store to:

• Shop editor and customer favorites
• Build a customized Birchbox ($15)
• Receive free services including makeup touch-ups, manicures and hair touch-ups

Reservations are not required, but you may sign up online to guarantee a service.

Where: Birchbox Local, 459 W. 15 Street (close to the 10th ave entrance)

Tips to make your lips look fuller!

your never alone ... rely on yourself.
(Photo credit: Wikipedia)

You don’t have to be Angelina Jolie to get that full, luscious pout. Heck, it’s about as simple as acing simple makeup tricks to make your lips look fuller without having to go through the trouble of going under the needle.

Shimmery highlighter

You use a highlighter to add contours to your face. So use a highlighter to add fullness to your lips. Dab a tiny amount on your ring finger and pat it on the skin right above your cupid’s bow and another dot right at the center of your lip. Blend it in with your lipstick with your finger. The light reflecting on your lips make them appear plump.

Make your lips pop with beige eyeshadow

Beige eyeshadow sure does make your eyes pop, but it does the same for your lips as well. Lightly brush a fine coating of beige eyeshadow along the edge of your upper lip. This will not only bring out the color of your lipstick, but will also give your lips a plumper appearance.

Champagne highlighter pencil

Use a champagne colored lip highlighter pencil and draw a fine line alone your upper lip starting from your cupid’s bow to the corners of your mouth. Blend it in with your finger so that the highlighter pencil merges with your lipstick well.

Lip liner

I always insist on women applying lip liner when using darker shades of lipstick for two reasons:

One- lip liner keeps your lipstick from bleeding.
Two- it makes your lips look fuller.

It’s simple, really. If you’re a first timer, line your lips with tiny dots. Next, using the lip liner, connect these dots to line your lips. Use your ring finger to smudge the line to make it look less artificial. Fill in with the lipstick of your choice, blot and you’re good to go! 82541_B_900px_100011

Sheer lip gloss

A great way to make your lips look plump is by coating them in clear lip gloss. The sheer lip gloss enhances the fullness of your lips, making them look soft and pillowy. Apply a generous coat of gloss to your lips for a fuller effect. ELF Glossy Gloss (pictured) is a personal favorite, but really, feel free to experiment and find one you like the most.

Exfoliate your lips

Exfoliate your lips with a soft-bristle toothbrush. Rub the bristles against your lips to slough away the dead skin. This sloughs away dead skin and smoothens out the skin below, plumping the lips. Once you’re done exfoliating your lips with a toothbrush, use a moisturizing lip balm to keep them soft and supple.

The thing about makeup is that you needn’t take drastic steps to look and feel good. Once you start applying makeup, you learn a few tricks about highlighting your features and working it to accentuate them in the best way possible. And if it’s soft, plump, pouty lips that you shall crave, then it’s soft, plump, pouty lips that you shall have!

This is a guest post by Evelyn Walker. From the age of 10, Evelyn knew she wanted to pursue a successful career in the beauty industry. She followed her passion and completed a course from one of the most prestigious beauty schools. At the age of 24, she now has her own beauty salon and happily writes articles to help eager aspirants into the beauty industry achieve success. Eager to learn more and continually update her knowledge, Evelyn keeps in step with the latest trends in skin care, cosmetology, hair design, and massage therapy.

EVENT ALERT: Experience A Skincare Revolution With SEPHORA SKINCARE iQ

Experience A Skincare Revolution With SEPHORA SKINCARE iQ


WHAT: Discover Skincare iQ—Sephora’s breakthrough new skincare technology that will help you find the products best suited for your skin. Let Sephora experts tap into our genius tool to access custom skincare solutions and then complete the experience with complimentary skincare services. Take home a deluxe sample with any skincare Express Service from face masks, peels, eye treatments, and BB or CC cream applications!*

WHERE: All Sephora locations. Visit Sephora.com to find a store near you.

Friday, July 12th to Sunday, July 14th    
Friday, July 26th to Sunday, July 28th
Friday, August 2nd to Sunday, August 4th

WHAT TIME: All events listed are from 12pm-6pm

*While supplies last. No purchase necessary.
Space is limited. Walk-ins welcome. Appointments preferred.
Not all brands will be at all locations on all days. Please call your local store for details.

Review: SEPHORA COLLECTION Microsmooth Foundation Face Powder

Sephora Powder Foundation
When the weather starts to get warm, I immediately switch from my traditional liquid foundation to a powder for an ultra-light undetectable makeup look. This summer, I have found my new powder foundation with Sephora’s Microsmooth Foundation Face Primer. According the Sephora’s website, the foundation is “slowly baked to achieve a unique airy texture that perfectly melts into the skin.” The foundation is very light and covers very similar to a tinted moisturizer; however, multiple layers of application will give you full coverage. I like to use a wide fluff brush to apply it since I prefer a light application, and it offers a more even coverage than using a sponge. The only thing I don’t like about this product is that it doesn’t include a mirror, so it’s not the best choice to carry out with you for on-the-go touchups. Thankfully, the coverage lasts most of the day, so the need for reapplying is minimal.

Cost: $22

Where to Buy: Sephora or Sephora.com


Dr. Denese SPF 30 Defense Day Cream Review

As summer approaches, and we eagerly anticipate the transition from cold winds to warm sunshine, it is important to make sure we have everything we need to protect our skin from the sun’s harmful rays. Summer weather means it’s time to beef up your SPF protection and switch from heavy foundations that may streak and look oily, to more lightweight products like tinted moisturizers and BB creams. Stay protected while maintaining a fresh complexion with Dr. Denese SPF 30 Defense Day Cream, an oil-free flesh-tinted BB Cream loaded with SPF 30 UVA/UVB broad spectrum protection. It’s a 3-in-1 product that works a moisturizer, sunblock, and makeup primer, saving you time and money. You don’t have to worry about the color not matching your skin, since the moisturizer, which comes in one shade, is formulated with Dr. Denese’s Pro Melanin Technology™, and imparts an undetectable self-adjusting sheer tint for a flawless completion.

Dr. Denese SPF 30 Defense Day
FTC Disclosure: This product was provided for review

Cost:  $34.00 for 1.5 oz and $75 for 4oz

How to use: Apply a generous amount of the day cream every morning to the face and neck. The product is safe enough to use around the eyes, including the upper eyelid. Reapply every few hours if you’re spending the day outdoors.

What I like: The cream blends into the skin smoothly and leaves behind a nice, matte finish. You should wear SPF year round, so it’s a nice option as a multi-tasking primer when using foundation during the cooler months. It doesn’t have a strong odor, nor does it or leave behind white residue, characteristic of most sunscreens.

Extra Info: The product is not pigmented enough to cover flaws, but it will give you a smooth canvas. Hide your imperfections by placing concealer only in the areas you need it, after applying the cream.

Where to buy: drdenese.com

Perfectly Matched: Custom Blended Foundation

If you’ve been reading this blog long enough you know that I have spent countless hours of time and money trying to find a perfect foundation shade for my hard to match skin tone (See Makeup Felony: Mismatched Foundation and In search of “The One”). I finally decided that it was best to try one final route: have my foundation custom blended. I searched online and came across GIELLA cosmetics, a makeup company founded in 2001 that custom blends cosmetics for the face, eyes, cheeks, lips, and nails. Everything is blended for you on the spot, so you can take home your brand new cosmetics to use right away. The company doesn’t only custom blend makeup, but also matches discontinued colors. In love with a lipstick shade that is no longer available in stores? Bring it to your nearest GIELLA location and they will recreate it.

The Process

I made an appointment with a GIELLA makeup artist in New York City a few months ago. I told her about my frustration of not being able to find a perfect match, and she explained that one of the problems with most foundations out on the market is that most of them have yellow undertones. Most people have blue undertones. She added some blue coloring into my foundation mix, as well as quartz mineral to aid in reducing the size of my pores. Three color mixes were made and tested across my jaw line. After we both agreed that the perfect match was created, the makeup artist painted it on one side of my face, and the result was amazing! I finally had a foundation that matched, felt lightweight, and gave just the right amount of coverage.

Next, we moved on to concealer. In order to make the concealer, the color base had to be melted. Once it was liquefied, my unique color formula was added and mixed. It was tested on me to make sure it perfectly matched, and then the liquid was poured into a small GIELLA container to harden into a creamy consistency.

The Result

I was very happy with my results, but when I used the foundation the next day, it no longer looked great on my skin. The color pigments separated, and no matter how much I mixed the foundation on the back of my hand, I couldn’t get the foundation to blend into one solid color. I emailed the makeup artist, who sweetly invited me to return for a do-over at no cost. At the dimly lit makeup counter, the newly mixed foundation looked perfect; but, once again, when I got home, it didn’t match. I  didn’t bother to send another e-mail, so the search for the perfect foundation continues….