CoverGirl’s New Face: Muslim Beauty Vlogger Nura Afia

CoverGirl has announced that Muslim beauty vlogger Nura Afia will be its latest brand ambassador and the face of its new So Lashy! BlastPro Mascara. She is one of the first hijab-wearing woman to star in a nationwide campaign for a mainstream cosmetics brand in the US. The campaign, which aims to promote inclusive beauty,…

Product Review & Makeup Look: Doucce Cosmetics

I recently received a gift from a friend of a new high-quality cosmetics line that features stylish colors and sleek packaging. The line, Doucce, isn’t very well known yet, but I predict that this will be one of the top makeup brands next year. This past week I created a makeup look using products I…

Get the Look: Jessica Alba’s 1950’s Americana inspired makeup

Jessica Alba attended Valentino’s Spring/Sumner 2017 show during Paris Fashion Week touting a gorgeous red lip that matched her lace red skirt, which she paired with an oversized button-down blouse. Her sultry makeup look was the creation of Daniel Martin, Honest Beauty Creative Color Consultant. Here’s how you can recreate her look: Eyes: Use the…

Your Next Favorite Makeup Brand & Product Review: Votre Vu

Votre Vu. Just the name of this brand alone transports me to France where I envision myself with freshly manicured nails eating a toasted croissant with an accordion playing in the background. But, I digress. Votre Vu is a brand I stumbled upon when I attended Cosmoprof North America’s annual tradeshow. The brand creates skin…

In NYC? Attend A Free Event with Celebrity MUA & Gucci Cosmetics

Celebrity Makeup Artist, Aaron Smith Henrikson will be revealing the new Gucci Cosmetics Fall/Winter 2016 Color Collection and providing makeup consultations at Saks Fifth Avenue NYC this Saturday, September 24th! Aaron has worked with icon Pat McGrath for over a decade, and recently worked with top celebrities including Madonna, Cara Delevigne and Karlie Kloss. You…

Is Orange Eyeshadow the Next Big Makeup Trend?

London Fashion Week kicked off on September 16th and during the first couple of days of the shows, we noticed a trend: orange eyeshadow. Whether applied as a soft accent or dramatic eye, check out some of the makeup looks that has us asking, is orange the new black? If you love the look, try…

Want to know what every lip color looks like on you?

Sephora is launching a new Virtual Artist app that uses facial recognition software to allow you to test lip products sold in their stores right on your face. The software is very similar to Makeup Genius by L’Oréal Paris, and acts like a virtual mirror that automatically moves with your lips so that it actually…

Essence’s December 2015 BeautyBox

At some point in time, even though I am surrounded with tons of free beauty loot, I became a beauty box junkie. From subscription boxes that host all-natural, organic products to boxes filled with “indies” aka the next big thing in beauty, I need them all. The box I am most excited about this month…

Pat McGrath Launches Limited Edition Pigmet

International makeup artist Pat McGrath is officially launching Pat McGrath Labs with its first limited edition product, GOLD 001, which will be available to the public for the first time on Thursday, October 29th at 12pm.The product will retail for $40, but beauty addicts will have to sit with computer mouse in hand as only…

Halloween Makeup with Illamasqua

I’m such a procrastinator when it comes to finding a costume for Halloween. And then, once I find the perfect assemble, I have to worry about creating a fabulous makeup look to bring everything together in the most spooktacular way. I found some inspiration from makeup brand llamasqua, which has released how-tos for several different…

Beauty Products That Support Breast Cancer Awareness

October is Breast Cancer Awareness month, an annual campaign to increase awards of the disease. Several companies have release limited-edition products that not only make you look good, but feel good too, as proceeds will go towards funding research programs and nonprofits dedicated to educating, supporting, and finding a cure. Below are just some of…