Brand to Watch: Cosmetics Line For Dark Complexions

It’s no secret that the shade ranges available for deep skin tones is inadequate, and this has inspired Courtney Coates to launch a new brand, koyVoca, in response to the need for a variety of choices for deeper complexion beauties. The line offers 21 foundation shades with matching concealers; deep-toned powders; bold highlighters that vibrantly…

Subscription Box For Multicultural Skin Tones

What’s your hue? That’s the trendy tag line of a new subscription box service dedicated to the health and beauty needs of women and men of color. The boxes aim to provide multicultural people the ability to try products while learning about small businesses. Customers can choose between one, three, and six, and twelve-month plans,…

Storybook Cosmetics: Makeup Inspired By Fairytales

Once upon a time…there isn’t a girl out there who’s heard those magical words without remembering their favorite childhood stories and drifting their imagination off into a fantasy land where anything is possible. Storybook Cosmetics is aiming to combine most women’s two loves: makeup and childhood stories. The new line features magical and mystical cosmetics…

K-Beauty Trend Alert: Wine-Infused Makeup

From snail masks to tattoo lipsticks, the Korean beauty market has brought us exciting, and sometimes scary innovations that make us at the very least, intrigued. Korean brands are known for their creativity and whimsical packaging and beauty brand Labiotte is no exception. The company has an assortment of eye and lip products that contain…

CoverGirl’s New Face: Muslim Beauty Vlogger Nura Afia

CoverGirl has announced that Muslim beauty vlogger Nura Afia will be its latest brand ambassador and the face of its new So Lashy! BlastPro Mascara. She is one of the first hijab-wearing woman to star in a nationwide campaign for a mainstream cosmetics brand in the US. The campaign, which aims to promote inclusive beauty,…

Product Review & Makeup Look: Doucce Cosmetics

I recently received a gift from a friend of a new high-quality cosmetics line that features stylish colors and sleek packaging. The line, Doucce, isn’t very well known yet, but I predict that this will be one of the top makeup brands next year. This past week I created a makeup look using products I…

Get the Look: Jessica Alba’s 1950’s Americana inspired makeup

Jessica Alba attended Valentino’s Spring/Sumner 2017 show during Paris Fashion Week touting a gorgeous red lip that matched her lace red skirt, which she paired with an oversized button-down blouse. Her sultry makeup look was the creation of Daniel Martin, Honest Beauty Creative Color Consultant. Here’s how you can recreate her look: Eyes: Use the…

Your Next Favorite Makeup Brand & Product Review: Votre Vu

Votre Vu. Just the name of this brand alone transports me to France where I envision myself with freshly manicured nails eating a toasted croissant with an accordion playing in the background. But, I digress. Votre Vu is a brand I stumbled upon when I attended Cosmoprof North America’s annual tradeshow. The brand creates skin…

In NYC? Attend A Free Event with Celebrity MUA & Gucci Cosmetics

Celebrity Makeup Artist, Aaron Smith Henrikson will be revealing the new Gucci Cosmetics Fall/Winter 2016 Color Collection and providing makeup consultations at Saks Fifth Avenue NYC this Saturday, September 24th! Aaron has worked with icon Pat McGrath for over a decade, and recently worked with top celebrities including Madonna, Cara Delevigne and Karlie Kloss. You…

Is Orange Eyeshadow the Next Big Makeup Trend?

London Fashion Week kicked off on September 16th and during the first couple of days of the shows, we noticed a trend: orange eyeshadow. Whether applied as a soft accent or dramatic eye, check out some of the makeup looks that has us asking, is orange the new black? If you love the look, try…

Want to know what every lip color looks like on you?

Sephora is launching a new Virtual Artist app that uses facial recognition software to allow you to test lip products sold in their stores right on your face. The software is very similar to Makeup Genius by L’Oréal Paris, and acts like a virtual mirror that automatically moves with your lips so that it actually…