Actors Ashley Judd and Anthony Mackie have teamed up with Kiehl’s Since 1851 to design a Limited Edition Rare Earth Deep Pore Cleansing Masque series in honor of Earth Day. Made with fairly-traded Amazonian White Clay from the Marajo Island, the mask aims to detoxify skin and minimize the appearance of pores. The design of the packaging features Earth-inspired images, and depicts Judd’s and Mackie’s vision of social responsibility.
100% of net profits up to $50,000 from the campaign will benefit Recycle Across America™, a nonprofit that will use the funds to create 65,000 standardized recycling labels to offer to select K-12 schools in the United States.
“We started working with Recycle Across America in 2012 and have continued with them since,” said Chris Salgardo, President, Kiehl’s USA. “Their mission to introduce solutions that make recycling more simple, comprehensive and effective in the United States is perfectly aligned with our Recycle & Be Rewarded program.”
The mask retails for about $23.00 for 5.0 fl. Oz. / 45g.
Today, April 22nd, marks Earth Day. Last week, I told you how you can get great skin while supporting a green initiative, and today, I’m featuring a way you can complement your great skin and eco-friendly lifestyle with ICU Eyewear. Specs from ICU are a fashionable way you can protect your eyes, while protecting the environment. Since the launch of its first “Eco Reader” in 2006, ICU has used the most sustainable materials including bamboo, recycled metals, and other plant based materials, to manufacture many of its reading glasses, sun readers and sunglass styles.
Product Recycling Program
ICU encourages consumers to recycle their readers so materials can be repurposed. Through the company’s product return and recycling program, customers can return used eyewear to the company’s warehouse to be recycled. Glasses that are in good condition are donated to organizations that distribute eyewear to those in need. To date, ICU has donated over a 100,000 pairs of glasses through various programs worldwide. Learn more here»
Earth Day is on April 22nd, 2013, and to celebrate, Kiehl’s Since 1851 has partnered with superstars Zachary Quinto and Alanis Morissette to benefit Recycle Across America (RAA), a nonprofit dedicated to delivering society-wide solutions that eliminate public confusion, stimulate the environmental economy and expedite progress. Each celebrity designed a Limited Edition label for Kiehl’s 4.2 oz. Ultra Facial Cream, depicting their vision of social responsibility. The cream will be available in Kiehl’s stores starting April 20, just in time for Earth Day. One hundred percent of the net proceeds of the cream will benefit RAA, which will use the funds raised to create 65,000 standardized recycling labels and then donate them to K-12 schools nationwide. Through this program, Kiehl’s will also be donating $50,000 to the organization.
Learn more about Alanis Morissette and Zachary Quinto for Earth Day by watcing the video below.
Kiehl’s also has an ongoing in-store recycling program called Recycle and Be Rewarded!. This program is available only in Kiehl’s free-standing stores nationwide, and allows customers to return their empty Kiehl’s bottles, tubes and jars for recycling, in exchange for product. Since 2009, Kiehl’s has recycled over 900,000 bottles! Learn more about the program here.