Add Pantone’s 2017 Color Of the Year To Your Cosmetics Bag

Pantone has released its color of the year and it’s…drumroll please…GREEN. Just in time for Christmas, which kind-of owns the hue already, the global authority on color has said “greenery” or Pantone 15-0343, is “nature’s neutral” and a “zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew.”…

CoverGirl’s New Face: Muslim Beauty Vlogger Nura Afia

CoverGirl has announced that Muslim beauty vlogger Nura Afia will be its latest brand ambassador and the face of its new So Lashy! BlastPro Mascara. She is one of the first hijab-wearing woman to star in a nationwide campaign for a mainstream cosmetics brand in the US. The campaign, which aims to promote inclusive beauty,…

Brand to Watch: Thrive Causemetics

When Karissa Bodnar lost her friend to cancer, she realized the need for a makeup line that would be gentle enough for cancer patients to use so they could still feel empowered. She founded Thrive Causemetics, a line of high-performance toxin-free cosmetics with skin-loving properties that all women, regardless of their medical circumstances, can use…

Product Review & Makeup Look: Doucce Cosmetics

I recently received a gift from a friend of a new high-quality cosmetics line that features stylish colors and sleek packaging. The line, Doucce, isn’t very well known yet, but I predict that this will be one of the top makeup brands next year. This past week I created a makeup look using products I…

L’Oréal Brazil Creates Makeup Guide for Visually Impaired

L’Oréal Brazil has created makeup up tutorials for its Maybelline New York brand to help sight-impaired women to feel more confident and beautiful. The content offers information on what a particular product is, followed by how to use it. Tutorials include primers, foundation, eye makeup and skin care. All content is narrated by a female…

Men in Cosmetics Campaigns. How do You Feel About It?

Typically, when a brand comes out with a new beauty product you would usually see the image of a very attractive female with flawless skin, wearing a gorgeous lip shade and beckoning you with seductive eyes. “You need this product if you want to look like me,” she would say to you through the ad…

Your Next Favorite Makeup Brand & Product Review: Votre Vu

Votre Vu. Just the name of this brand alone transports me to France where I envision myself with freshly manicured nails eating a toasted croissant with an accordion playing in the background. But, I digress. Votre Vu is a brand I stumbled upon when I attended Cosmoprof North America’s annual tradeshow. The brand creates skin…

Is Orange Eyeshadow the Next Big Makeup Trend?

London Fashion Week kicked off on September 16th and during the first couple of days of the shows, we noticed a trend: orange eyeshadow. Whether applied as a soft accent or dramatic eye, check out some of the makeup looks that has us asking, is orange the new black? If you love the look, try…

Brands We Love: Indie Beauty Expo Top Picks

Many people are unaware of just how many amazing beauty brands are out there. But, there are a whole host of brands vying for your attention that haven’t made the big time. There brands are located outside of local drugstore chains or department stores and are forces to be reckoned with due to the newness…

Product Review: Vanish Seamless Finish Foundation Stick

So I recently stopped using my old acne clearing products because most products on the market developed to treat acne are filled with harmful chemicals. I’m currently trying a few natural remedies, and during the transition, my skin has been breaking out like crazy. I’ve been avoiding makeup on most days, but when I’m going…