Unconventional Makeup Trends at Fall 2017 NYFW

Beauty vloggers usually set the tone for unique makeup trends, but fashion week is looking to take back the reign with expressive, unique ways of showcasing everything from eyeliner to brows. Keep reading to see the over-the-top creations making a statement on the runways right now. Unusually Placed Eyeliner Many designers strayed away, far away,…

Lady Gaga’s Superbowl Makeup Breakdown

Lady Gaga’s makeup and sparkly Versace outfit were just as mesmerizing as her performance at last night’s Superbowl. Her makeup artist, Sarah Tann, told WWD that it took around 25 products from the Marc Jacobs Beauty line to create the show stopping look. Here’s the breakdown: Eyes: Magic Marc’er Precision Pen Waterproof Liquid Eyeliner in…

Bare Minerals Is Adding 12 New Shades for Diverse Skin Tones

When I was in college, I landed an internship to work at a PR firm that represented Bare Minerals, and was so was excited that I was finally going to have the opportunity to try one of the most talked about powder foundations on the market. But, that excitement was short-lived as I tried every…

Brand to Watch: Cosmetics Line For Dark Complexions

It’s no secret that the shade ranges available for deep skin tones is inadequate, and this has inspired Courtney Coates to launch a new brand, koyVoca, in response to the need for a variety of choices for deeper complexion beauties. The line offers 21 foundation shades with matching concealers; deep-toned powders; bold highlighters that vibrantly…

Storybook Cosmetics: Makeup Inspired By Fairytales

Once upon a time…there isn’t a girl out there who’s heard those magical words without remembering their favorite childhood stories and drifting their imagination off into a fantasy land where anything is possible. Storybook Cosmetics is aiming to combine most women’s two loves: makeup and childhood stories. The new line features magical and mystical cosmetics…

K-Beauty Trend Alert: Wine-Infused Makeup

From snail masks to tattoo lipsticks, the Korean beauty market has brought us exciting, and sometimes scary innovations that make us at the very least, intrigued. Korean brands are known for their creativity and whimsical packaging and beauty brand Labiotte is no exception. The company has an assortment of eye and lip products that contain…

Here’s how you can wear makeup at the gym

I love fitness, so it’s only natural that while I’m scrolling through my Instagram I’m swooning over everyone’s gym Instapics. I’ve noticed the rise in the amount of people coordinating their athletic gear, as if they are on a fashion runway. But, in addition to their clothes, their makeup looks flawless. So, how can you…

A visit to Blushington & The Peel Bar by BeautyRx

A few months ago, I treated my sister to a chemical peel for her birthday. I wanted to take her a place where she could get it done quickly and inexpensively, but still feel pampered and girly. I discovered a little talked about gem in the city, Blushington Makeup & Beauty Lounge. Tucked inside the…

Add Pantone’s 2017 Color Of the Year To Your Cosmetics Bag

Pantone has released its color of the year and it’s…drumroll please…GREEN. Just in time for Christmas, which kind-of owns the hue already, the global authority on color has said “greenery” or Pantone 15-0343, is “nature’s neutral” and a “zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew.”…

CoverGirl’s New Face: Muslim Beauty Vlogger Nura Afia

CoverGirl has announced that Muslim beauty vlogger Nura Afia will be its latest brand ambassador and the face of its new So Lashy! BlastPro Mascara. She is one of the first hijab-wearing woman to star in a nationwide campaign for a mainstream cosmetics brand in the US. The campaign, which aims to promote inclusive beauty,…

Brand to Watch: Thrive Causemetics

When Karissa Bodnar lost her friend to cancer, she realized the need for a makeup line that would be gentle enough for cancer patients to use so they could still feel empowered. She founded Thrive Causemetics, a line of high-performance toxin-free cosmetics with skin-loving properties that all women, regardless of their medical circumstances, can use…

Product Review & Makeup Look: Doucce Cosmetics

I recently received a gift from a friend of a new high-quality cosmetics line that features stylish colors and sleek packaging. The line, Doucce, isn’t very well known yet, but I predict that this will be one of the top makeup brands next year. This past week I created a makeup look using products I…