Actors Ashley Judd and Anthony Mackie have teamed up with Kiehl’s Since 1851 to design a Limited Edition Rare Earth Deep Pore Cleansing Masque series in honor of Earth Day. Made with fairly-traded Amazonian White Clay from the Marajo Island, the mask aims to detoxify skin and minimize the appearance of pores. The design of the packaging features Earth-inspired images, and depicts Judd’s and Mackie’s vision of social responsibility.
100% of net profits up to $50,000 from the campaign will benefit Recycle Across America™, a nonprofit that will use the funds to create 65,000 standardized recycling labels to offer to select K-12 schools in the United States.
“We started working with Recycle Across America in 2012 and have continued with them since,” said Chris Salgardo, President, Kiehl’s USA. “Their mission to introduce solutions that make recycling more simple, comprehensive and effective in the United States is perfectly aligned with our Recycle & Be Rewarded program.”
The mask retails for about $23.00 for 5.0 fl. Oz. / 45g.