Fresh is asking fans to submit the story of their first kiss for a chance to win a $1,000 shopping spree in celebration of its widely loved Fresh Sugar Lip Treatments. From November 18th to December 12th, stories can be submitted by visiting the microsite and uploading a photo or video with your kissing confessional.
The campaign kicked off yesterday with the launch of Fresh Blue Box, a mobile popup which is offering an interactive retail experience along with tons of fun freebies and contests. Check out the list below to see if you are located near one of the stops on the Blue Box’s route so you can stop by to join in on the Fresh fun!
The Fresh Blue Box “My First Fresh Kiss” Route
UCLA – 11/18
Fresh at The Grove – 11/20
Fresh Pasadena – 12/10 + 12/11
MIXED EGO 